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Learning Objectives

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Learning Objective One

Video Blog Final Project

Learning objective one within The CMS department requires graduating students to leave being able to read, write, listen, and present information for diverse audiences within a variety of differing contexts. This means that every student must come away with the ability to acquire information from various sources and present that information accurately through writing, conversation, and presentation effectively. This also requires students to adjust accordingly to the circumstances at hand and for the target audience as interpretations can differ across age, context, and culture. Having the skills necessary to effectively connect and communicate across these differences allows graduates to effectively inform, connect, and educate.

The article I am presenting for this objective is the final project from a class called the Art of Video Blogging. For this project, students were tasked with picking a topic or show, researching that topic or show, and creating a video blog effectively communicating the gathered information gathered. This specific video focuses on Nickalodian's Avatar The Last Airbender and the critiques of one of the characters by the name of Aang. 

This artifact demonstrates the first learning objective in several ways. First of all, the information gathered for this video, required extensive readings on character arcs, show lore, and criticisms voiced by the fandom. This project then required a written script and timeline, two aspects that meet the specific criteria for writing. Before the final submission, I had to present a rough draft. This rough draft was then judged and based on the given feedback, I was required to listen and revise the work in question. Active listening is another criterion within learning objective one, that has been met by this specific project. Then, of course, there is the final presentation of the video. When creating this project, I also had to consider the context surrounding the information being presented. The audience most likely to watch this video would be in their late teens to early twenties. I took this into account when creating this video by keeping the edits between shots no more than a few seconds. It is no secret that younger individuals have shorter attention spans, and delivering such a long monologue could prove to be boring. Therefore, I tried to keep the visuals as interesting as possible. By doing so, this artifact meets the criteria of communicating information to a variety of people across different contexts. 

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Learning Objective Two
Social Media: Tech and Culture paper

The impact that social media and technology have had on individuals has been widely studied since their introduction into the mainstream consciousness. However, with so many well-documented public discussions centering around how social media affects body image, mental health, and focus, the ways in which romantic interactions have been impacted by the digital space have not gained widespread awareness or garnered serious concern. As social media and the digital space become more intertwined with the public’s day-to-day routine, the impact these technologies have on contemporary romantic relationships is enviable. As thousands flock to online dating platforms to meet potential romantic partners, it is abundantly clear that the integration of such technologies has played an unmistakable role in changing dating customs, creating new sources of conflict, shaping relationship expectations, overall satisfaction, and communication. This paper focuses on these five topics ending with suggestions regarding how unwanted romantic repercussions of social media can be mitigated. Although this paper will primarily focus on the negative effects of social media, as that is where most research points, a failure to acknowledge the benefits that social media can bring to modern relationships, would misrepresent the true impact of this digital shift.  By examining previous research conducted on these topics, this presentation strives to provide a well-rounded understanding of the ways in which social media can impact romantic relationships while starting an open conversation into the interpersonal ramifications of this technology and what that means to the ordinary individual and the future of romance. ​ As time progresses and culture evolves, the traditions and customs surrounding dating and romantic pursuits are subject to change as well. However, with the introduction of cellphones and social media, the rate in which these customs have changed has been expedited. In a 2020 PEW research article, it was found that 30% of American adults have reported using dating sites or dating apps (Anderson, et al., 2020, para.10). These popular dating platforms include Hinge, Bumble, and Tinder the latter of the three which reported 57 million users as of 2021 (Stancheva, 2021). Additionally, it would appear that younger generations express less hesitation when it comes to incorporating new technology into intimate aspects of their lives as the switching to dating apps as a means of initiating romance, is most popular among younger users and dwindles in popularity as age increases (Anderson, et al., 2020). This switch from more traditional ways of meeting a romantic partner becomes blatantly apparent in the interviews within the HBO documentary Swiped: Hooking up in the Digital Age (Sales, 2018). In the first five minutes of the film, a young man reflects back on when he could call a romantic interest over the phone and have a conversation. After a brief reflection, he states that “if you called someone these days you would probably get labeled a psychopath” (00:04:02). This serves as a clear example of how new technology can push out the old, rendering the obsolete or strange by contemporary standards. This sentiment is later echoed in another interview with a young woman and her peers. While describing the ideal meeting of a romantic partner where she would be asked on a date in person, she expressed that she “feel[s] like that doesn’t really happen anymore” (00:10:27). The change this woman is talking about could be for a variety of reasons, however, John Suler’s online disinhibition effect (2004) may be the best candidate for explaining this change. Asking someone on a date is no small task and the risk of rejection can be daunting for many individuals. Dating apps allow for the expression of interest and initial conversation to be asynchronous and semi-anonymous. Because of this, young people feel comfortable taking their dating lives into the digital space and the act of expressing romantic interest face-to-face becomes less favorable because more accommodating options are available. Whatever the reason for the switch from meeting a romantic interest in-person to swiping through potential mates online, the effect of the digital age on contemporary dating standards has been immense and become most obvious when looking to the younger generations. How this change will continue to manifest within digitally formed romantic relationships is still unknown. However, it is clear that the introduction of dating apps has uprooted tradition and guided the future of dating customs into uncharted waters. ​  With the mainstream adoption of cellphones and increasing use of social media, contemporary romantic relationships have been challenged in ways prior relationships never seen before. One of these ways in which social media challenges romantic partners is jealousy. Although jealousy is not a new concept, social media has exasperated this feeling by opening doors for contact that would have been invisible without this technology. A study focusing on jealousy in adolescence and social media posts (Van Ouytsel et al., 2019), found that emotions such as distrust and jealousy were exacerbated by a romantic partner’s posted images with opposite-sex friends (p. 8). Although these friends may not be romantically involved with the other, the act of displaying such a friendship on a public platform can be read as a threat to romantic partners. Building off the idea of jealousy, social media also provides the opportunity for some romantic partners to slide down the path of toxic behavior. A study focusing on online forums, storytelling, and intimate partner surveillance (Bellini et al., 2021) uncovered the role that the online world can have in helping romantic partners perpetrate intimate partner surveillance. This study found that, through the act of storytelling on online infidelity forums, potential perpetrators of intimate partner surveillance were able to rationalize their suspicion of perceived cheating through the stories told of others’ experiences. These stories were enough to not only validate suspicions but also encourage the actions they wanted to take to surveil their partners (pg. 22). Although social media is, in no way, a cause for internal problems such as jealousy or toxic and controlling behavior, it can serve as a tool to amplify these traits. Increasing awareness of the potential these platforms have to worsen problematic behavior is crucial to preventing the invasion of privacy and help prevent individuals from falling into the traps of storytelling forums. ​ Similar to the change in dating customs, social media and the introduction of cellphones can play a part in shaping contemporary relational expectations. In a study conducted by Demircioğlu and Göncü Köse (2018) online media platforms were cited as a main source for relational dissatisfaction as social media allows an individual to glimpse into the lives of peers and the outcome of their relationships (p. 22). By building ideas on what romantic relationships should look like off of social media posts, individuals are setting themselves up for failure. Social media serves as a place to disclose only the highlights of life. If this is all a person consumes, they may develop inflated ideas and expectation of what a romantic relationship should be. In a study regarding mobile phones and romantic relationships, it was suggested that high expectations regarding the availability of partners may be heightened by the widespread adoption of mobile phones (Duran et al., 2011). Aside from the expectations regarding the amount of contact over the phone, there are also expectations of hitting representative milestones through online mediums of communication. Snapchat, a popular platform for image sending and text communication, is known for categorizing relationships between people with symbolic emojis next to the person’s name. These emojis can represent how many days two people have sent snaps to one another, the top people one is contacted with, and a yellow heart symbolized mutually being the other ‘s most contacted person. Earning this symbolic emoji takes time and dedication towards using this platform to communicate and achieving this symbol is a big deal, however losing it can be just as big of a deal. In Anya Eydelman’s article titled, The Yellow Heart Effect: Snapchat Relationships by Emoji (Eydelman, 2021), she discusses the questions that arise in many people once this status symbol is lost. Questions such as whether or not one’s romantic partner is being loyal, and the meanings associated with the loss of this symbol (para. 9). It is a cultural expectation that two people within a romantic relationship share this symbol, and if a couple does not meet this milestone, their commitment to the relationship may be thrown into question by a significant other or by peers. Between social media and the mainstream adoption of new technology, contemporary relationship expectations have been drastically changed. Expectations regarding what a relationship should look like, how often partners should contact one another, and the introduction of new milestones have all played their part in transforming relational expectations. Although these changes to romantic expectations are not necessarily negative, conflict can arise from differing value placed on these expectations between partners. Therefore, in the current dating environment, it is important for romantic partners to discuss what expectations they hold for one another and the relationship in order to find common ground and mutual understanding. Not only can social media and digital technology change the way relationships work, but it would also appear that these technologies can affect overall relationship satisfaction as well. A study conducted by Quiroz and Mickelson (2021) found that men’s relationship satisfaction, in particular, was negatively impacted by the amount of active social media use they participated in (p.12). Although this finding suggests a correlation between social media and relational satisfaction, no suggestion for a causation was reported. A possible cause for this correlation was suggested however, by the aforementioned study by Zeynep Isil Demircioğlu and Asli Göncü Köse (2018) where insight into the romantic lives of peers through social media was cited as a main factor of relationship dissatisfaction (p. 22).  Unlike Quiroz and Mickelson, these findings were not specific to either gender and presented a potential reason for the correlation between social media use and dropping relationship satisfaction. This suggestion was put to the test in a study focusing on romantic relationships and excessive social media use (Bouffard et al., 2021) which found that prolonged Instagram usage could negatively impact satisfaction within a relationship (pg. 8).  As humans have an innate desire to compare things, it would make sense that comparing one’s reality to what is seen online could lead to inflated expectations and disappointment in the reality.  However, modern technology can have benefits to relational satisfaction specifically in regard to the use of cell phones within a relationship. In a study centering around cellphone usage and the implications of that usage on satisfaction within romantic relationships (Miller-Ott et al., 2012), it was found that “satisfaction with cell phone usage within the relationship is positively and strongly associated with relational satisfaction” (pg. 29). However, couples who reported the highest satisfaction with cellphone usage in their relationships, set parameters for usage mainly setting rules about not fighting or discussing interpersonal conflict over the phone. This study concluded by suggesting that people who maintained constant contact with one another, felt more satisfied within their relationships (pg. 29). Considering the evidence, it would appear that cell phones and social media can have both good and bad implications on romantic relationship satisfaction. Comparison through social media can lead to heightened expectations and disappointment however, the more contact couples are able to have with one another using cellphones, the more satisfaction they report within their relationships. It would appear that the context in which technology is used has much to do with the mixed reports on their impact regarding satisfaction. With the information provided, individuals can cognitively make the choice to cut down media time to improve relational satisfaction, therefore lessening the negative aspect this technological development can have on relationships and highlighting the positive ramifications of this technology. With so many modern devices being centered around the development of human communication, it would be foolish to ignore how these technologies have impacted communication within romantic relationships themselves. One way in which communication is impacted by social media and cellphone usage is the negotiation between time spent on technological devices and time actively communicating with romantic partners. In a 2020 PEW article, it was found that 51% of adults in committed relationships reported that their partner was often on their phone when they were trying to communicate with them (Vogels & Anderson, 2020, para.15). Active listening is a huge component of communication, when phones serve as a distraction, they inhibit effective communication which in turn builds conflict. However, refusing to put the phone down, in general, can also lead to issues. The same PEW study found that amongst the partnered adults studied “40% were bothered by the amount of time their partner spends on their cellphone” (fig.4). A connecting idea to these findings can be found in the Journal of Sexuality and Culture (Hughes et al., 2021). According to this article, the amount of time spent on social media is negatively correlated to the amount of relationship conflict disclosure to peers, family, or romantic partners (p. 1041). Healthy communication is vital to a successful relationship. If one partner is unable or unwilling to disclose perceived conflict to their partner, then those issues will only continue. However, advancing technology’s impact is not just limited to active listening and communicating problems. With the lack of nonverbal cues in many forms of online communication, the opportunity for miscommunication is abundant. Meghan Isaf (2020) spoke on this issue in her study focusing on the role of social media in dating trends amongst college students. Here, she noted that it is challenging to correctly interpret romantic gestures and expressions of intimacy through online mediums (p. 61). This statement was in accordance with the findings of a separate study (Delva et al., 2014) which found that found that after surveying 135 participants, 25% of them felt that social media and texting hurt geographically distance relationships due to the prevalence of miscommunication (p.16). Different forms of online communication lack certain things found in face-to-face communication. Without aspects such as tone, proximity, and body language, it can be difficult to decipher the message and goal of communication which can lead to misinterpretations. These misinterpretations, if unresolved can advance or lead to relational conflict. Although social media and phones allow for farm more communication between partners, the quality and effectiveness of that communication can fall victim to miscommunication and become digital distractions. If these potential problems are to be mitigated, it is imperative to be aware of their existence and make a cognitive effort to know what medium to communicate over and when to put the phone down and observe the world outside the digital space. ​ This essay sought to better understand the multiple ways in which a romantic relationship can be impacted by social media and advancing technology. Through examining the research of others, this paper explored how traditions and previous customs around dating have been changed by the digital age, how social media can present new and novel challenges to romantic relationships, how social media shaping contemporary relationship expectations, the digital ages impact of relationship satisfaction, and how technology has changed communication within relationships. Through achieving a better understanding of these topics, the multiple ways in which modern romantic relationships are impacted become clearer. Although social media and technology has opened many doors for romantic potential, there are a lot of new threats facing twenty-first-century couples. Through gaining an understanding of social media and advancing technologies' role in shaping these threats, individuals can cognitively evaluate their media usage and make changes accordingly to preserve the integrity of their romantic relations.

Learning objective two within the CMS major requires students to understand the impacts, opportunities, and ways in which developing communication technology can impact humans. This means that every student should come away from their time at Plymouth State with a nuanced understanding of the impact of such technology, the ability to study emerging communication technology, and the capacity to apply that understanding to their daily lives and profession. Having the skills to understand the impact of and how to effectively apply such technology will help majors to build more effective messages and stay open-minded and aware of the opportunities and complications new technology can bring.

The article I am presenting for this learning objective is the final paper I wrote for my Social Media: Tech and Culture paper titled Social media: Redefining Romance in the Digitial Age. For this paper, students were asked to pick an area of culture that was being impacted by social media and emerging communication technology. We were tasked with researching this area of interest and using the information we find to craft a paper detailing how technology has contributed to our topic. My paper focuses on how dating expectations and culture have been changed because due to the introduction of social media and what that means for contemporary relationships. I went on to submit and present this paper at the Pop Culture Association's National Conference in the spring of 2022. 

This artifact directly meets the criteria for learning outcome three as it focuses on how developing communication technology has impacted dating culture and romantic interactions. As technology evolves, it impacts all parts of communication. Romantic interactions and dating culture have not been left unscathed. From Snapchat to dating sights such as Tinder, the way we meet, our expectations, and how we communicate have been radically changed. This paper seeks to explore these changes, the possibilities for further change, the problems and opportunities brought about by this change, and explores the potential reasons behind the change.  

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Learning Objective Three
Said Paper

Most people recognize Mount Rushmore as the iconic sculpted mountainside featuring the faces of George Washington, Thomas Jefferson, Abraham Lincoln, and Theodore Roosevelt. Over the years, this site has become an icon in American identity and culture while also serving as a popular tourist destination in South Dakota. For many, Mt. Rushmore represents democracy and pays homage to the powerful men that made the United States what it is today. However, the story of how Mt. Rushmore came to be such a significant place for the American people is not as straightforward as one might expect. From the sacred mountains of the Sioux tribe to a gold mine and finally, to the familiar faces of famous American Presidents, it has become clear that Mt. Rushmore is far from the “Shrine of Democracy '' most believe it is. This paper will explore how created memories have shaped the national memory of Mt. Rushmore to legitimize the mistreatment of Native Americans and colonization that lead to the monument’s existence. Before Mt. Rushmore became the famous carving and tourist destination it is today, it was part of a cluster of rocky hills known as the Black Hills. The land surrounding the Black Hills and the hills themselves belonged to the Sioux tribe of South Dakota which was a major Native American tribe in the area. This ownership was documented in the Treaty of 1868, but when gold was found in the hills two years later, the U.S. government rescinded the deal taking the Black Hills for themselves (PBS, n.d). This was an egregious offense to the Sioux tribe not only because the U.S. had taken back the land they had promised to leave the tribe, but the Black Hills specifically were considered sacred by the Sioux tribe (PBS, n.d). Mt. Rushmore stayed as it was for some time until Doane Robinson, South Dakota’s state historian came up with the idea of sculpting the faces of famous historical figures from the region including Sioux chief, Red Cloud, into a landmark called ‘The Needles’ as a way to boost tourism in South (Pletcher, 2020). Taking control of the project, Robinson contacted Danish American sculptor Gutzon Borglum to ask him if he was interested in leading and designing the project. Borglum agreed but, after Viewing the initially proposed site for the project, Borglum felt that the granite pillars were not structurally stable and suggested that the face of Mt. Rushmore would more suitable (Pletcher, 2020). Construction began soon after in 1927. However, in hopes of appealing to a wider American audience, sculptor Borglum had changed the original cast of historical westerns figures to the faces of four famous American presidents, George Washington, Abraham Lincoln, Thomas Jefferson, and Theodore Roosevelt (History.com Editors, 2009). The project was finally finished on October 31st, 1941 (History.com Editors, 2009), and has become a well-known American icon and tourist trap attracting millions of people annually. Mt. Rushmore has stood as an American icon for a very long time. Its ambitious undertaking was well documented and has been displayed in many ways including in books, museums exhibits, and documentaries making information on its history readily available. However, the thing that is difficult to find is the Sioux tribe’s struggle and existence on the land. Many history articles and documentaries that cover the history of Mt. Rushmore fail to even acknowledge the Sioux simply glossing over this significant part of the mountain’s history. In its place, these articles and documentaries emphasize the dedicated work ethic and effort of the American workers who sculpted the mountainside. The clips of workers scaling the half-carved faces of George Washington or Thomas Jefferson are often the additional commentary detailing what an ambitious undertaking the project was and how dangerous working conditions were. While this is true, it is an effort to establish pride, and highlight the determination of American workers in the minds of the American public while never mentioning the Sioux’s history with the land. This exclusion of the Sioux in the story of Mt. Rushmore is an example of how history is often manipulated to exclude or highlight certain events in order to construct a desirable image that legitimizes the tradition or event in question and justifies it to the public. Edward Said’s paper on invention, memory, and, place makes this same point stating that “...the study of history….is to some considerable extent a nationalist effort premised on the need to construct a desirable loyalty to an insider’s understanding of one’s country, tradition, and faith.” (Said, 2000). In the case of Mt. Rushmore, failing to mention the history of the Sioux tribe while idolizing the early twentieth-century American work ethic, is an active effort to construct loyalty to the monument itself. For many people, knowing that this monument to powerful white men sits on a piece of stolen land sacred to the local Native American tribes, is not a fact that is going to sit very well and may even turn some away from paying money to visit the mountain. It is for this reason that history emphasizes the years of hard labor put into the mountain's creation and how it honors great American men and not the Sioux’s history with the mountain and surrounding land. When originally proposed, South Dakota Historian Doane Robinson planned a very different idea for the moment. Instead of featuring the faces of great presidents, the monument was to dawn the faces of great western figures. In this cast of characters was the face of Red Cloud, the chief of the Sioux tribe as a way to honor the history of South Dakota in its totality. Although this monument would in no way rectify the damage done to the Sioux tribe, it would pay homage to their existence and history on the land. However, this original idea was rejected by sculptor Gutzon Borglum. Borglum felt that carving the faces of great American presidents into the rockface would make the sculpture more important to all Americans and attract the attention of the entire country convincing more people from all over the U.S. to visit the monument, therefore, bringing more out of state money in. Borglum knew that as it stood, the mountain held no significance to the American people and although the original cast of western characters may be important to the state of South Dakota, the rest of America would not see the same value in it. By choosing such important presidential figures to carve into the mountain, Borglum imbued the mountain with the significance of those people making it important to everyone in the United States. In Edward Said’s paper on invention, memory, and place Said touches upon this same concept, but in the context of the conflicts over Jerusalem. When talking about the different religions as well as the history and traditions that come with them, converging in on the city, Said makes the point that the city then becomes “covered entirely with symbolic associations [that] totally [obscure] the existential reality of what as a city and real place Jerusalem is” (Said, 2000). Although the conflict surrounding Jerusalem has nothing to do with Mt. Rushmore, Said’s basic idea that symbolic associations bring more meaning to a place and help to hide the true nature of what that place is, is very relevant to the justification of Mt. Rushmore. Before the images of George Washington, Abraham Lincoln, Thomas Jefferson, and Theodore Roosevelt were on the mountain, the national memory had no place for it, the mountain was simply a rocky hillside. However, once those four very specific men were carved into the mountain, the significance of those people and the things they valued and did, brought that significance to the mountain. By associating the mountain with those people, the mountain itself became an embodiment of their ideals and significance, totally obscuring the fact that the mountain is just a pile of rocks and legitimizing its existence. Now, the mountain itself has no significance in the United States. It, on its own, plays no part in the American story, however, presidents George Washington, Abraham Lincoln, Thomas Jefferson, and Theodore Roosevelt did. Said once stated that “Memory and its representations touch very significantly upon questions of identity, of nationalism, and of power and authority.” (Said, 2000). In the case of Mount Rushmore, the mountain is a representation of the nation's memory of the four presidents it features. This then makes the mountain an important part of national identity because it becomes synonymous with the values of the men carved into it. This turns the mountain into a patriotic icon that, because of its associations, is important to the American people and that importance justifies its existence. However, it is these very faces that symbolize American values also represent the United States’ power and authority over the Sioux and other Native American tribes. However, because their history is largely unknown, and the recreated memory around the monument is designed to make Mt. Rushmore an important part of the American identity and a national symbol, the mistreatment and colonization it represents to the Sioux is outshined. The significance the monument holds to the American people and the values it represents then becomes another justification for the monument and the means that brought it into existence. For many people, Mt. Rushmore is a representation of American values. From the hard-working men who put their blood sweat and tears into the monument to the values and memory of the very people it depicts, Mt. Rushmore is indeed a significant symbol and place for Americans. However, when looked at critically it becomes clear that the story around the mountain's existence is riddled with racism and colonialist mindsets. However, it is this portion of the story that is cut from the official memory of the monument in order to establish the Americans loyalty to the mountain. The public memory of the mountain is also recreated by depicting the faces of figures important in American history, this ties their importance to the mountain itself making it a representation of those memories and therefore tying it closely with the American identity. The existence of Mt. Rushmore has been justified in many ways. Whether or not this matters to the millions that flock to see the mountain each year is unknown, but it is clear that there is more to the history of Mt. Rushmore than the official narrative discloses in order to hide the colonialism and mistreatment of the Sioux tribe that lead to the monument’s creation. Citations History.com Editors. (2009, December 16). Mount Rushmore. Retrieved from https://www.history.com/topics/us-presidents/mount-rushmore-1 Pletcher, K. (2020, January 16). Mount Rushmore National Memorial. Retrieved from https://www.britannica.com/topic/Mount-Rushmore-National-Memorial PBS. (N.d.) “Native Americans and Mount Rushmore.” PBS, Public Broadcasting Service, 0AD, www.pbs.org/wgbh/americanexperience/features/rushmore-sioux/. Said, E. W. (2000). Invention, Memory, and Place. Critical Inquiry, 26(2), 175–192. Retrieved from https://www.plymouth.edu/courses/pluginfile.php/1641222/mod_resource/content/1/Said.pdf

Learning objective three requires students to leave the CMS department to be able to "analyze and explain the ethical, moral, and cross-cultural aspect of a message". Essentially, CMS students are to walk away from the program with the ability to notice the ethical framework, the moral the person communicating expresses within a piece, and the culture the piece is coming from and take that aspect into account when interpreting the meaning of the message and replying.  

The artifact picked for learning objective three, is a piece I wrote for my Global Perspective class titled, How The Recreation Of Memory Legitimizes Mt. Rushmore. For this paper, I had to choose an event holiday, or in this case, location and analyze how this place or thing, is perceived from two different perspectives. For this specific project, I talked about how the United States has created a national memory and a sense of importance surrounding Mt. Rushmore and how that memory contradicts the importance of the mountain in the memory of the Sioux tribe of South Dakota.

 

This artifact meets learning objective three as it analyzes the memory and accepted narrative surrounding the existence of Mt. Rushmore and considers the ethics and morals that went into the creation of this monument by exploring the history of the monument and the nation's relations with the Sioux tribe. The paper then compares the memory of the creation of the monument in the eyes of the American public, to the memory of the monument created in the eyes of the Sioux tribe. This paper explains the two different messages sent by the monument, one of American pride and progress, the other of colonization, power, and cultural genocide. Through this paper, I gained a much better understanding of Mt. Rushmore, the different perceptions of the monument, and how different beliefs, memories, and cultures can come into conflict with one another. 

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Learning Objective Four
Strawberry Season Ads 

Learning objective four requires graduating students to have the ability to analyze a real-life problem and then apply communication theories to achieve a solution. Having the skill to take learned information and use that information to create innovative solutions allows students to become effective communicators able to communicate effectively across a variety of platforms and cultures.  

 

The articles I am presenting for learning objective four are the advertisements and education material I created using Canva to sell strawberries during strawberry seasons 2021 and 2022. Here I was presented with the problem of informing the Gilford community that Ramblin Vewe farm now sold strawberries, something the farm had never done before. I also saw an opportunity to fulfill parts of the farm's mission statement towards educating the community on agriculture by creating an infographic talking about the process of growing strawberries. The flyers were posted on Facebook, Instagram, and hung up around town. The infographic was printed and made available at the strawberry stand, the map kiosk on the side of the barn, and the farm's market. 

These artifacts meet the fourth learning objective as they demonstrate my ability to utilize the information and communication theories learned in class to create real-life solutions to problems. In this particular case, I kept Marshal McLuhan's "the medium is the message" in mind. I knew that the social sites these flyers would be posted to were visually based. Therefore, I developed the flyer with a strong visual interest that stays on topic and does not distract the viewer from the intent of the message. I also learned that humans are very visual creatures in one of my CMS classes and that as a result, humans respond better to visual messages as opposed to text-based messages. This is why there is little text on the flyer and the majority of the rest of the message with the images of the strawberries. I also kept this in mind with the infographic. I found quality pages of each stage of growth for strawberry pants and included small blocks of text basically describing what the image was showing. I spent a lot of time making sure that the words included could be understood by children. Many parents like to bring their young kids to the sheep farm so I wanted to make sure that if read, the message could still be understood by all ages.

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